Industry analysts note that “Apple isn’t here to sell the most of anything; its overarching goal is simply to generate the greatest possible profit”[5]. It needs to come up with some right decisions, and few innovative products to keep up with the market. Apple has been outsourcing. Apple Computer Company was founded in April 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. SWOT analysis is a powerful tool for understanding a company’s market position. Apple Inc Report contains a full version of Apple SWOT Analysis. Purpose The goals of a SWOT analysis are: identify strategies that fit a firm’s resources, capabilities (or competencies) to its external environment; generate alternatives that apply a company’s strengths to … The App Store, Apple Arcade, Apple Music, Apple Podcasts, and iCloud are now available in 20 more countries, and Apple Music is available in 52 additional countries. Apple supply chain best practices include data synchronization between the central warehouse and its own stores and customers, and outsourcing manufacturing and as a result reducing the manufacturing cycle time. Android phones are giving a tough time to iPhone. Looks like you're new here! Apple Inc. gross profit margin chart[6]. Particularly, in the last quarter of 2018, the sales of iPhone in China fell 20% year-on-year, at the same time when the sales of smartphones by local Huawei increased by 23% during the same period[10]. Apple is also facing issues in China in terms of getting approval from authorities to publish new games to the App Store. 4. The report also comprises discussions of Apple marketing strategy, ecosystem and addresses issues of corporate social responsibility. From Ipod to Iphone and Ipad, Apple has been responsible for many tech … This report closely examines Apple’s strengths, weaknesses, opportunities, and threats. tag project. SWOT Analysis of Apple A SWOT analysis is an incredibly easy but effective method used to identify the components that help a business thrive or contribute to its development. Apple Inc. is a multinational company that mainly designs, manufactures, sells and market consumer electronics and services. Our marketing professional writers are capable of … Every time Apple came up with innovation and simplicity. It earned net income of USD 59,5 billion, USD 48,35 billion and USD 45,68 billion in financial years of 2018, 2017 and 2016 respectively. Brand equity – Apple is one of the top most companies of the world for its brand equity.From the days of mcintosh computers, Apple is known to be a brand with promise. SWOT Analysis of Apple [Detailed] Apple is a brand that is a favorite of any marketer purely because of the kind of learning you can have from it. It's difficult to predict what will happen to this company in the future, but a SWOT analysis (which measures the strengths, weaknesses, opportunities, and threats to a business) can help to understand the company's current position and where it may go … Related: … The internal and external factors discussed in this SWOT analysis indicate that Apple Inc. possesses major strengths to effectively address organizational weaknesses. SWOT Analysis of Apple Strengths Leading innovator amongst the electronics brands: Since 2005, Apple has persistently been ranked at the top position on the in BDG's list of 50 companies because of its uniqueness in electronics devices. The MarketWatch News Department was not involved in the creation of this content. Moreover, the report contains analyses of Apple leadership, organizational structure, business strategy and organizational culture. One big issue though can’t be ignored. It has outstanding great numbers in financials and markets. But before we even start on the SWOT analysis of Apple itself, there’s an important task that is obvious, but it comes before you do a SWOT analysis. High brand value grants substantial advantages to the multinational technology company in terms of leveraging the brand to add new products and services into the portfolio. Dec 21, 2020 (WiredRelease via Comtex) -- A carefully developed … On 31st July 2018, Apple … Founded on April 1, 1976 Incorporated on January 3, 1977. Amazon, Raku, NVidia, Google and many more. “The increasing competition from Chinese manufacturers such as Huawei and Xiaomi – but also from Google, LG and Samsung – has eroded the once dominant position of Apple in the smartphone market”[12], During the last quarter of 2018, global iPhone sales were 64.5 million units, earning Apple 15.8% market share during the period. According to Wikipedia, there are rumors that Apple might enter the automobile market in 2020. It was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Simplicity is in the DNA of this company. According to Communicus.com, Apple advertising performs better by creating a buzz about its upcoming products and upgrades. Though the brand is simple but innovative product line is considered as the major strength of Apple. This was the biggest decline of any major smartphone maker during the period. The report illustrates the application of the major analytical strategic frameworks in business studies such as PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple. Specifically, third-party products are not usually compatible with Apple products and all products belonging to Apple portfolio work well with each-other. The SWOT Analysis of Apple Background of The Apple Founded Time April 1, 1976 Serving Sectors Computer hardware, software, electronic consumer products, and electronic software distribution. The company is known for its personal computers, laptops, iPads, iPods, iPhones, iTunes, and Apple TV devices. A limited product-line is a major weakness of Apple. Apple is so far able to avail only 15% market share. We will try to find out major Apple’s strengths, weaknesses, opportunities and threats that affect its performance positively or negatively. Sophisticated supply-chain infrastructure, 4. Therefore, here is some context on Apple Inc. for you. Furthermore, its pricing strategy is such that the price does not break in the market and you will always find Apple selling at the same price in various retail stores. Aplle Inc. is known for its unique value products. Apple has an outclass 87% brand loyalty across the US and European countries. From the beginning, Apple revolutionized the tech market and customer expectations are on top. The company can also use these strengths to exploit opportunities, such as the expansion of its distribution network. Sophisticated supply-chain management practices allow the company to facilitate its complex global operations with no or least disruptions. 2. An effective marketing of the newly developed device is essential so that it can be targeted among majority of its customers. Apple maintains an exceptionally high profit margin compared to industry average. SWOT Analysis Apple Strengths. Many products / services have always been considered with quality, sophistication, expertise and use: This blog post will help you … App store which is the world’s safest and most vibrant app workplace would now be available in 175 countries and regions. Though Apple is working to open up new markets as an opportunity, it has to make sure to sustain its stores’ sales. April 16, 2020; Business; Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976. Moreover, the report contains analyses of Apple leadership, organizational structure, business strategy and organizational … On 1st May 2019 Apple announced a fall in Iphone sales by 17% compared … This marketing plan is developed in relation to effectively marketing … This is an example Pest Analysis for Apple. It is a leading personal computing and smartphone brand with a global presence and market-leading position. Therefore, this Apple SWOT analysis, SWOT analysis of Apple, or SWOT analysis Apple assists in presenting the strategic factors that result in business growth. SWOT analysis of Apple analyses the brand/company with its strengths, weaknesses, opportunities & threats. Its advertising is so powerful that creates a word of mouth campaign to build a better brand perception and increase the product desire. [13], Sales of iPhones accounted to 63% of total Apple revenues in fiscal year of 2018. Further increasing concentration on Services business segment, 2. A few days back in September 2018, Apple has introduced Apple Watch Series 4, it is redesigned having more communication, fitness and health. Global presence Apple derives more than 50% of its revenues from outside U.S., its domestic market. Apple can leverage a strong consumer brand and set of successful products as a strength. SWOT Analysis of Apple Inc. (2019) 14 Oct, 2019 6724 Abstract. Background of The Apple Apple is famous for its iPhone, iPad and Macbook. By the end of Q1, 2019 the multinational technology company reported USD 245 billion cash on hand, compared with USD237,1 billion the previous quarter[8]. The term Swot is an acronym for strengths, weaknesses, opportunities, and threats. [4] Strength of Apple’s brand image and value is effectively reinforced by a combination of factors such as a large customer base in the global scale and high profit margin. Apple is a big player in the tech industry and always wants to fly high. [1] Badenhausen, K. (2017) “Apple Heads The World’s Most Valuable Brands Of 2017 At $170 Billion” Forbes, Available at: https://www.forbes.com/sites/kurtbadenhausen/2017/05/23/apple-heads-the-worlds-most-valuable-brands-of-2017-at-170-billion/, [2] Casserly, M. (2019) “iPhone vs Android market share” Macworld, Available at: https://www.macworld.co.uk/feature/iphone/iphone-vs-android-market-share-3691861/, [3] The World’s Most Valuable Brands (2019) Forbes, Available at: https://www.forbes.com/powerful-brands/list/#tab:rank, [4] Best Global Brands 2018 (2019) Interbrand, Available at: https://www.interbrand.com/best-brands/best-global-brands/2018/ranking/, [5]Savov, V. (2016) “Apple’s grand unifying strategy: high profit margins” The Verge, Available at: http://www.theverge.com/2015/9/10/9300231/apple-watch-iphone-sales-profits-strategy-market, [6] Source: Y Charts (2019) Available at: https://ycharts.com/companies/AAPL/gross_profit_margin, [8] Feiner, L. (2019) “Apple now has $245 billion cash on hand, up 3% from previous quarter” CNBC, Available at: https://www.cnbc.com/2019/01/29/apple-now-has-tk-cash-on-hand.html, [9] Lu, C. (2014) “Apple had the best supply chain in the world for the last four years – here is what you can learn from it” TradeGecko, Available at: http://www.tradegecko.com/blog/apple-had-the-best-supply-chain-in-the-world-for-the-last-four-years-here-is-what-you-can-learn-from-it, [10] Apple iPhone sales in China fell by a fifth in fourth quarter: IDC (2019) Reuters, Available at: https://www.reuters.com/article/us-apple-china/apple-iphone-sales-in-china-fell-by-a-fifth-in-fourth-quarter-idc-idUSKCN1Q01QO, [11] Kastrenakes, J. Personal computers, laptops, iPads, iPods, iPhones, iTunes, and questionable of. Stable companies on the iPhone as a primary revenue stream can use its strengths efficiently... 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